Flock at Pennyhill Park
Background
Flock is Exclusive Collection’s annual ambassador event made up of senior leaders, thinkers and entrepreneurs united by a shared goal to do right by their organisations, families and themselves. Attendees are drawn to the candid conversations, as well as the balance of business learning and personal growth they gain from participating.
Purpose of Event
The by invitation network brings together Exclusive Collection’s key revenue generating clients and supporters for 48 hours of brand immersion and a deep dive into a business critical topic.
Objectives
Create candid conversations that challenge leaders while showcasing Pennyhill Park as an ideal, discreet destination for senior leadership retreats.
“ Un conference” the learning by designing sessions in varied spaces and formats.
Highlight Pennyhill Park’s Michelin star standing and understanding of nutrition as an important part of the delegate experience.
Plan the 2 delegate days around the circadian rhythm to ensure sessions mirrored the body clock and its learning peaks and lulls.
Highlight the hotel and estate’s B Corp certification.
Key Considerations
Conscientious conferencing was central to the event, from food and drink choices and meeting room setups to digitised collateral, all designed to reduce environmental impact.
Showcase Exclusive Collection’s response to event design in light of reduced attention spans.
Outcomes
Event formats were designed to encourage conversation, collaboration, engagement and effectiveness.
Reflecting the circadian rhythm, the progamme was designed to both maximise the audience’s attention span and to support delegate wellbeing. A holistic programme including spa time and punchy gym workouts ensured delegates experienced a strong work life balance woven into the 2-day itinerary.
Theatre style seating was deliberately avoided to prevent the feeling of “talking to the back of someone’s head”. Instead groups were seated in circles and with good weather abundant, the hotel’s outdoor spaces were used as a backdrop to encourage open conversation.
VIP access was granted to the England Rugby Training Ground, where Sara Cox MBE, the world’s first professional female rugby referee, brought Tipping Point to life by highlighting the pressure of refereeing in front of 82,000 fans at Twickenham and making split second decisions under intense scrutiny.
Reception drinks were served by the Lily Pond Terrace, and as our culinary philosophy is grounded in provenance, guests enjoyed a hyper local dinner with many of the ingredients sourced from the Surrey Hills. Dinner comprised wood-fired vegetable tart, south coast stone bass, vanilla panacotta with raspberry compote and sorbet.
Feedback
"I’ll start by saying that I have been waxing lyrical about Flock every day since those wonderful two days. Congratulations to you and the team for a superb event — every single aspect was just perfection."
Coutts & Co.
"Bringing together individuals at the top of their game to share their leadership wisdom, all in the beautiful surroundings of Pennyhill Park, there were so many highlights and takeaways."
Full Fact
"We had the absolute privilege of spending time at the incredible annual gathering of Flock, a powerhouse assembly of senior leaders and business owners, brought together by the ever-inspiring team at Exclusive Collection."
Be Human First
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ur hotels and estates are not just bricks, mortar and acres of land, they are places where ideas are born, team bonds are formed, and no two experiences are ever the same.
Proudly the first hotel group to become a B Corp,our commitment to people extends to every group and guest. Creating events that are not just sustainable and positive for the environment, but understanding your needs and creating bespoke itineraries and experiences. Putting your team's wellbeing at the forefront with circadian synced event design, brain boosting snacks and so much more.
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