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The Story of Exclusive Collection

Founded in 1981 by ex-Forte executive Giuseppe Pecorelli, father of current MD, Danny Pecorelli, Exclusive Collection is a family owned, independent collection of beautifully situated country house properties, spas, a golf club, cookery school and classic English pub.


It all started in 1981 with



Pennyhill Park, an Exclusive Hotel - 1981
Lainston House, an Exclusive Hotel - 1983
South Lodge, an Exclusive Hotel - 1984
The Manor House, an Exclusive Hotel - 1988
The Manor House, an Exclusive Golf Club - 1994
The Spa at Pennyhill Park - 2003


Fanhams Hall, an Exclusive Venue - 2005
Royal Berkshire, an Exclusive Venue - 2011
The Exclusive Chefs’ Academy - 2014
SEASON, The Exclusive Cookery School - 2015
The Castle Inn - 2017
The Spa at South Lodge - 2018

in the beginning

Pennyhill Park was the first of our hotels to open under the Exclusive name and over the ensuing years, the family has evolved and expanded, not only in quantity and quality but in heart and soul, innovation and customer experiences. You, the guest are at the very heart of everything we do.

what drives us

We drive many passions, hopes and dreams that Pecorelli Senior created and instilled and over time and through steadfast determination, these passions can be seen at the coalface of our business whether it be exceptional and intriguing bathrooms, environmentally friendly initiatives, the finest, freshest ingredients for the very best dining experiences, fun additions to the Venues or forward-thinking programmes for developing and retaining our staff. We hope you enjoy sharing these passions with us…


Food is the heartbeat of our hotels and venues underpinned by highly talented chefs and the finest, freshest seasonal ingredients, more often than not supplied directly from our brimming kitchen gardens. In many cases, the kitchens are also provided with fresh chicken, duck or quail eggs, honey or meat cuts from our livestock.


Our determination to stand out from the crowd and offer our guests a different and refreshing stay each time led us to present rooms and suites throughout the four hotels that are uniquely designed and styled – no two are the same offering guaranteed diversity on every visit. 
Great bedrooms demand exceptional beds and with a long term objective to create the ‘perfect sleep’ for guests, English handcrafted EPOC mattresses are standard in the hotels along with a choice of pillows. And the final piece of the bedroom jigsaw is of course, the bathroom, an often neglected and forgotten space and one that Exclusive has taken to heart. Look out for under-floor heating, double baths with inbuilt Champagne buckets, a horizontal experience shower, chromatherapy and hydrotherapy baths, dinner plate sized showerheads, shower rain-bars, a yin-yang bath and several private open air hot tubs.


With a fine sense of Britishness running through our core, we employ the cream of the crop of chefs from across the country, work with as many local suppliers as we can and serve numerous British products including Ridgeview English sparkling wine, South Downs Water and locally produced fruit juices to name but three.


As the business grew and developed, so did the needs and desires of our discerning guests who are seeking more than merely a luxurious room, a fabulous dinner and a full English. To meet these new found wishes, we introduced a series of engaging and entertaining past-times. The golf clubs came into the fold in 1989 and 1994 and were quickly followed by The Spa at Pennyhill Park, a wine tasting cellar, tennis courts, a resident falconer, cinema room, karaoke klub, and more recently, a treatment room in a converted potting shed!


Our relationship with the RFU began after Pennyhill Park hosted the All Blacks to great acclaim during the 1999 Rugby World Cup held in England. We built a training pitch for the team and England went on to win the 2003 Rugby World Cup. Pennyhill Park is now on its third incarnation of that pitch, the RFU has built its own state-of-the-art indoor training facility and the hotel played host to England, South Africa, Argentina and the eventual winners of the 2015 Rugby World Cup, the All Blacks.


Born out of our great passion for food and dining, SEASON, The Exclusive Cookery School opened in July 2015 in the stunning grounds of Lainston House. The school is housed in a renovated 17th century well house and is just a stone’s throw from Lainston’s brimming kitchen garden.


Classes are as diverse as the perfect dinner party, show-stopping meat dishes, classic cake making, knife skills, gluten free cooking, chocolate masterclasses from a Chocolate Master, parent and child cooking and many, many more - there’s something for everyone at SEASON.


To broaden Exclusive’s appeal right across our diverse customer base, the two Venues, Fanhams Hall and Royal Berkshire, allowed us to develop highly creative destinations that meet a different need to the hotels. They each have a philosophy of injecting a sense of fun and creativity into meetings, training and events and are also stunning for picture perfect weddings.



chefs of the future

The Exclusive Chefs’ Academy was launched in 2014 to ‘grow our own’ talented and passionate chefs of the future – we wanted to increase opportunities for chefs within Exclusive and help them develop their skills and progress their careers. The programme offers a wide range of experiences around our many diverse and award-winning restaurants, extensive conference, banqueting and pastry kitchens and draws on the vast experience of our talented chefs.

looking after the planet

We take reducing the impact on the environment very seriously and take strong measures to ensure the products and services we deliver are as environmentally friendly as possible. Our over-riding aim is to be a 'zero direct to landfill' business. 
From our kitchen gardens and local food suppliers reducing our food miles, low voltage LED light bulbs and woodchip biomass boilers to purchasing our main electricity from 100% renewal sources and installing electric car charging stations to name but a few, we became the proud recipients of the AA Eco Friendly Hotel Group of the Year 2015.

ever evolving

Exclusive never stands still – with a philosophy of pushing profits back into the business to maintain our hotels, venues and golf clubs at the cutting edge of exceptional enjoyment, we are constantly introducing new experiences for our guests and visitors. We invite you to come along with us for the ride.

Our Partners

To continue to provide our guests with the very best experiences, we have built partnerships with some exceptional brands.

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