Thought Leadership

Insights, ideas and expert perspectives

Great events don't happen by chance. They’re shaped by fresh thinking, industry insight and a deep understanding of what people need to connect, collaborate and achieve. Here, you'll find our collection of thought leadership articles, white papers and expert commentary, exploring the trends, challenges and opportunities shaping the world of meetings and events.

As a breath of fresh air in business, we're always looking ahead, sharing innovative ideas and practical expertise gained from delivering exceptional events in amazing places. Whether you're planning a conference, leadership retreat or team gathering, discover insights designed to inspire confidence, spark new thinking and help you create events that make a lasting impact.

Trust under Fire

Sarah Furness, a former Royal Air Force combat helicopter pilot and squadron leader, explores the critical relationship between trust, psychological safety, and leadership.

Building trust when it matters the most

One of the fireside chats at Flock | Trust the Process looked at the place trust plays in today's people management, focusing on leadership, accountability, and workplace culture.

Trust the Process

At a time when confidence in institutions, technology and leadership is continually being tested, we set out to explore one of the most valuable assets any individual or organisation can cultivate: trust.

Trust in an age of doubt

Jonathan Grigg, a long-term supporter of Flock, explored trust in the age of doubt, particularly within professions built on giving advice.

Insights from IMEX

Stephanie Hall, our Group Director of Sales and Marketing, took to the stage at IMEX Frankfurt to present insights from our latest research into Attention Based Design. Here is a look at the future trends of events taken from insights at the exhibition.

Attention-based design

Our white paper, published in April 2026, discusses how, in a world of distraction,event organisers are having to adapt.